10+ SMS Marketing Stats (2025)

Text message marketing is one of the most effective channels for reaching consumers directly. Whether you’re a small business or massive enterprise organization – SMS marketing can be a great way to acquire and nurture customers to grow your bottom line.

The Current State of SMS Marketing

Mobile phones have become essential extensions of modern life, creating unprecedented opportunities for marketers to connect with audiences.

• Approximately 97% of Americans own a mobile device of some kind. [1]
• SMS messages have a 98% open rate, far surpassing email’s average of 20%. [2]
• 53% of marketers stated these open rates as the primary reason for using SMS as a channel. [3]

Engagement and Response Rates

Standard marketing messages often go unnoticed, yet SMS marketing cuts through the noise effectively with impressive engagement metrics. To even further increase your response rate, you can use a bulk iMessage service to deliver blue iMessage texts in an instant.

• 90% of SMS messages are read within three minutes of delivery. [4]
• 75% of consumers prefer to receive promotional content via SMS over other marketing methods. [6]
• 77% of SMS messages get a response within 10 minutes, more than 3x higher than email. [7]

Conversion and ROI Statistics

The bottom line for any marketing strategy centers on conversions and return on investment. SMS marketing delivers exceptional results in both areas.

• 18% of US consumers have used SMS to make 4-5 purchases in the last year. [8]
• 68% of consumers spend over $50 on items via SMS. [9]
• SMS campaigns achieve a 45% response rate compared to email’s 6%. [10]

SMS Marketing Growth Trends

Different industries experience varying levels of success with SMS marketing, with several sectors seeing particularly strong results.

• The SMS market is expected to hit $12.6bn in 2025. [11]
• SMS marketing campaigns in the food and beverage industry increase engagement rates by 25%. [12]

Final Thoughts

These statistics paint a clear picture: SMS marketing remains one of the most effective, direct, and measurable channels available to marketers in 2025. With exceptional open rates, strong engagement metrics, and impressive ROI figures, text message marketing deserves serious consideration in any comprehensive marketing strategy.

As mobile technology continues evolving, businesses that master the art of concise, valuable SMS messaging will have a strong competitive advantage.

References

[1] Pew Research Center, “Mobile Fact Sheet,” 2024, https://www.pewresearch.org/internet/fact-sheet/mobile/
[2] Sender, “SMS Open Rates,” 2024, https://www.sender.net/blog/sms-open-rates/
[3] Statista, “Benefits US Companies Gained from SMS Campaigns,” 2023, https://www.statista.com/statistics/247083/benefits-us-companies-gained-from-sms-campaigns/
[4] Validity, “SMS Marketing Benchmarks,” 2024
[5] Simple Texting, “2023 Texting and SMS Marketing Statistics,” 2023, https://simpletexting.com/blog/2023-texting-and-sms-marketing-statistics
[6] Martech.org, “Consumer Communication Preferences,” 2024
[7] Simple Texting, “2023 Texting and SMS Marketing Statistics,” 2023, https://simpletexting.com/blog/2023-texting-and-sms-marketing-statistics/
[8] Klaviyo, “Consumer Mobile Shopping Behavior,” 2024
[9] Attentive, “2023 Consumer Trends Report,” 2023, https://www.attentive.com/2023-consumer-trends-report
[10] Business.com, “Marketing Channel Response Rates,” 2024, http://business.com/
[11] Grand View Research, “US SMS Marketing Market,” 2024, https://www.grandviewresearch.com/industry-analysis/us-sms-marketing-market
[12] ProTexting, “SMS Marketing Statistics,” 2025, https://blog.protexting.com/2025/01/sms-marketing-statistics/#21_SMS_Engagement_is_25_Higher_in_the_Food_Beverage_Industry